GAAN + CO
OPPORTUNITY: A CPG start-up by way of Chicago & Austin wanted to crystalize their brand positioning and optimize marketing efforts in digital by publishing a set of highly relevant, malleable content each month designed to service multiple platforms.
SOLUTION: We began with a Brand Identity & Content Strategy exercise, exploring the brand voice, look & feel mission statement, and audience demographics. This later informed website updates and a content publishing model to populate the site blog, emails, Instagram, Facebook & Pinterest content with seasonally relevant, fun articles written in the brand voice each month. All content is researched and written to align with the brand values and positioning and to capture the adventurous side in all of us.
