NEW DIMENSIONS CONSTRUCTION
OPPORTUNITY: New Dimensions Construction, a Chapel Hill-based luxury residential construction company with a 30-year legacy, sought to transition from a family-oriented business to a regionally recognized industry leader. They enlisted R Digita to revamp their brand identity, establish a modern, responsive online presence, and increase awareness and lead generation across all marketing channels.
CHALLENGE: New Dimensions Construction faced the challenge of redefining its identity in a competitive market. The goal was to modernize their brand and elevate it from a local family business to a best-in-class, award-winning residential construction partner. The task involved creating a new visual identity that reflected their expertise and sophistication.
SOLUTION: R Digital undertook a comprehensive approach to transform New Dimensions Construction:
Brand Identity: R Digital designed a sleek and modern brand identity, capturing the essence of luxury and professionalism that New Dimensions Construction represents.
Online Presence: A new search engine-optimized, mobile-first website was created, showcasing NDC’s high-quality workmanship, customer relationships, and a fresh portfolio of completed projects. An Instagram channel was launched to engage potential clients and industry peers. An SEO-optimized Houzz channel was established to reach a wider audience and attract prospects.
Physical Branding: The new design was applied consistently across various touchpoints including uniforms, yard and truck signage, business cards, and local advertising. This ensured a cohesive brand experience both online and offline.
Photography: R Digital conducted six professional photoshoots to capture the recently completed projects. These high-quality images were strategically used across the website, social media, and marketing materials to highlight the range of work and the exceptional quality of the end results.
RESULTS: The collaboration between New Dimensions Construction and R Digital resulted in a transformative business experience:
Market Repositioning: The modernized brand identity helped New Dimensions Construction shed its local business image and positioned it as a leading luxury residential construction company in North Carolina.
Increased Online Visibility & Leads: The revamped website, Instagram channel, and SEO-optimized Houzz profile attracted a broader online audience - increasing visibility and leads.
Positive Brand Affinity: The consistent and appealing brand image received positive feedback from existing clients, industry peers, and new prospects, further enhancing the company’s reputation.
Business Growth: New Dimensions Construction experienced a significant increase in new projects and partnerships. Their transformation into an award-winning construction partner bolstered their credibility and contributed to revenue growth.
SERVICES:
Brand ID Design & Positioning
Style Guide & Multi-Channel Asset Catalog
Mobile-First Website Design and Development
Copy and Content Writing
Social Strategy
Instagram Channel Launch
Houzz Channel Launch
Instagram Content Creation & Management
Yard & Truck Signage Design & Production
Photoshoot Direction and Styling
