NINI MEBUKE FOOTWEAR

OPPORTUNITY: A handmade footwear line needed a brand identity, content strategy & activation plan to launch.

SOLUTION: R Digital designed a Brand Identity & Positioning to capture the artisan craftsmanship of the handmade footwear brand, the values of the company and the effortless style which underpins each collection. A Content Strategy designed to build credibility incorporated broader fashion expertise and trendsetting ideas from local stylists, entrepreneurs and the designers themselves. The brand launched with a new website, social content, email marketing templates, blogger activity and an influencer platform laddering back to the brand’s tagline “Elevate Your Step”.

VIEW: WEBSITE FACEBOOK INSTAGRAM

SERVICES:

  • Brand Identity: Logo, Colors, Iconography, Photography

  • Positioning: Tagline, Mission, Values & Key Messaging

  • Brand Style Guide

  • Content Strategy & Activation Plan

  • Website Design

  • Email Design & Template

  • Social: Content Creation, SMM, Influencer Campaigns

  • Media Buying & Publishing

Cross-platform Video Ads

Cross-platform Video Ads

Cross-platform Video Ads