PREFIX HEALTH
OPPORTUNITY: Tech start-up Prefix Health needed a brand identity, messaging strategy, and new digital presence to reflect its mission to transform the experience of people in need and the agencies who serve them with innovative solutions that redefine the delivery of public benefits, creating better outcomes. Prefix, a people-centered technology platform for comprehensive community assistance, connects people to the public aid and relief they are eligible for in an accessible, streamlined software solution. The product and innovative team behind the platform set out to eliminate the many barriers that come with traditional means of finding eligibility information, applying for, and ultimately receiving any type of public or government assistance.
SOLUTION: We started from the ground up - with focus groups, stakeholder interviews, and collaborative branding exercises to define the vision, the values, and the goals for Prefix. R Digital then developed an inclusive brand strategy to elevate what was previously a technology product into a consumer-facing branded resource and product offering to allow municipalities and aid distribution centers to work more directly and efficiently with vulnerable populations. Honoring the racial, cultural, and geographical diversity of the many segments of people and benefits offered, we focused on impact, long and short-term data-backed outcomes, and of course, the human emotions at stake when a person is applying for any type of financial or medical assistance in the United States.
A new logo, tagline, and on/offline brand identity came to life, accompanied by a style guide, website design, presentation templates, and supplemental turn-key design assets for various purposes, but all designed for business growth. Prefix now speaks directly to those in need and the government agencies and community relief programs that people rely on, helping them to operate smarter, and benefit better.
VIEW: WEBSITE
SERVICES:
Naming Exercise
Brand ID Design & Positioning
Style Guide & Multi-Channel Asset Catalog
Website Design
PPT Template Design
Print Design
Copy and Content Writing
