SAGE THEORY GIFTS

OPPORTUNITY: A gift curation concierge wanted to articulate their brand positioning and optimize social media marketing efforts to show the versatility in gift-giving occasions, and showcase their custom gift boxes featuring local and craft artisan products.

SOLUTION: We began with a Content Strategy exercise, exploring the brand voice, mission statement, and unique value proposition. We created a content strategy focused on Instagram, TikTok and Facebook organic and promoted content with pillars that were applicable across the year, and customizable based on the season, specific holidays and customer needs.

SERVICES:

  • Brand Positioning

  • Copy Writing

  • Content Strategy

  • Social Media Creative

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