UNCOMPANY
OPPORTUNITY: A visionary agency in Durham, North Carolina wanted to elevate its brand meaning, better understand the needs of the freelance market in the US, and develop a brand positioning and content strategy to attract both high caliber talent, and prospective clients.
SOLUTION: The development of in-depth audience personas informed a new brand mission, look & feel and a content strategy designed around the interests, lifestyle traits, and digital behaviors of our prospects. The visual identity & messaging strategy were designed to raise awareness, consideration and ultimately add value to the lives of those exposed, ensuring the client would receive the credit.
SERVICES:
Content Strategy
Audience Personas
Content Templates: Creative Brief, Monthly Calendar, Workbook
Content Creation: Facebook, Instagram, LinkedIn
Paid Social Advertising: Creative Execution and Media Strategy
RESULT: Within the first three months of activating across the refreshed website, company blog, Facebook, Instagram & LinkedIn pages, Uncompany secured 4 new clients, increased community engagement by more than 65%, and received 150 requests to join the private talent community. We continue to work together to develop the most effective and results-driven content types & messaging.
